TARGET AUDIENCE PROFILE

Different magazines are aimed at different audiences. A magazine audience however is not solely defined by the music they listen to, there are many different factors that make a target audience profile. You could look at class, gender, age, location or any number of different qualities that could affect their product purchasing preferences. It is important for me to define my
My magazine is going to be targeted at 16-23 year olds, as it is quite a mature, sophisticated magazine, as in it takes itself and the music quite seriously, and 16 is around the age where most people tend to develop their musical interests further than the more popular side of their personal music genre, and start to look into the lesser known/underground side of their favourite genre.
My magazine is going to be aimed at people who live in the more culturally rich cities and towns in the UK, like London, Brighton Glasgow etc. as the UK hip-hop genre/scene is quite a community based genre, and is centred around hip-hop nights, organized graffiti jams, conventions etc. with, although by bringing it to locations where they are less familiar and more disconnected from the culture, my magazine could bring the culture to them.
The readers of my magazine will be mainly males due to the masculine culture there is in the UK hip-hop music scene. There are a significantly small number of women within the UK hip-hop genre as most UK rappers, graffiti writers and singers nowadays are male. However that is not to sat that female readers could not take an interest in my magazine, because as my questionnaire proved, females are also interested in UK Hip hop and share many of their views that my male interviewees had, so I think it could still be appealing to girls.
As I said, my target audience will be around 16-23 and quite mature, and I would expect a majority of them to have some sort of income, weather it is a full time job, part time job, or just a Saturday/Sunday job. Due to this regular income, I believe that they will pay an average/slightly above average price for their music publication. However I also need to think about the spending bracket for my readers who do not have a job, part time or otherwise, I would think that my readers would be in the C1 bracket.