PURPOSE AND INTENTION

The purpose of my music magazine is to bring a commercial publication to a genre that has never had one devoted solely to it. UK hip hop is a genre that has been around and has been producing quality artists and tracks since the late eighties and still has not been given its own magazine, although there have been a lot of UK music magazines, none of them look deeply into the hip hop genre and most are unknowledgeable about the un-commercial artists of the genre. They seem to have no insider knowledge of the UK hip-hop scene. There have also been many hip hop magazines through out the years, yet they have always seemed to focus on commercial, American hip hop, and they have always seemed to be oblivious to the work of successful UK artists, such as Jehst , Kyza and Farma G, who have produced work that easily equals if not surpasses the quality of more commercially successful American artists’ work. So, the question must be asked, why has UK hip-hop never had it’s own magazine? With quality artists and a devoted following, I thought it was about time a magazine was made by UK hip hop heads, for UK hip hop heads.
My second intention was to create a magazine that gave the reader an in depth view into the scene that the chosen genre was related to, as the magazines I have looked at always focused on the music (fair enough, as it is a music magazine!) but whilst looking at these music publications, I decided to look at aspects of UK hip hop that would not necessarily be seen in a music magazine, although most people who listen to UK hip hop are also interested in graffiti, break dancing etc.